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Shedding Light on Issues Impacting Small Store Owners

Community Using Combined Efforts to Inform Public About the Pressures Facing Small Business Owners in Canada

Dedicated to Independents

Informed by over 25 years of market experience, InStore is a revered resource and lifeline for independent retailers who sell gifts, home décor, fashion, and lifestyle items in Canada.

Over 12,000 independent boutique owners from coast to coast have been devouring each quarterly print edition of InStore for the past decade, while a further 6,000 store owners receive the digital edition.

The magazine is more than a publication – it’s a community, reminding store owners that they are not alone and that they have an ally and advocate in InStore. When their copy arrives at their store, it's like a trusted friend, offering advice tailored specifically to their stores. This is why 87% of readers classify themselves as loyal, indicating they read every single issue, multiple times.

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While governments speak about their desire to “build community” and unite Canadians, the actions they take are serving to disseminate communities across the country and the dreams of Canadians who have worked hard to build businesses and pay their taxes without the benefit of government kickbacks, bailouts or handouts such as those given to large corporations who “can’t afford to fail”. Well small businesses can’t afford to fail either and our governments needs to wake up to that reality.

In our Fall 2024 issue issue we covered the devastating impact Covid continues to have on our industry as it forced dozens and dozens of stores to close their doors. We encourage you to share this article with your local papers and add your own voice to the issue. Click to the image to the left to download a pdf of this article.

Reporters will be keen to report on this issue and your efforts will help to educate the broader public on the pressures we’re facing. Hopefully a combined effort will help us awaken the government to the realities of small business owners in a political climate that pays heed to corporate lobbyists.