Dedicated to Independent Lifestyle Retailers

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InStore Magazine is independently owned and published by Erica Kirkland, a media entrepreneur dedicated to independent lifestyle retailers in North America through two self-published titles, InStore and Giftbeat. 

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Erica launched InStore Magazine in 2014 after serving as the editor of Retail News for 15 years. With over 25 years of industry knowledge, Kirkland brings her wealth of experience in both publishing and the lifestyle industries together to create a beautiful quarterly publication which is free for owner-operated retailers in Canada who sell gifts, decor, housewares, fashion, jewellery, artisan-goods and much more. 

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At InStore, our mission is to inspire and educate store owners with original and unbiased content while treating our advertising partners with honesty, respect and loyalty. This approach has resulted in a beloved publication with an active audience of 12,000 engaged readers and a robust roster of repeat advertising clients.

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InStore's immediate financial success enabled Erica to acquire Giftbeat in 2018. Founded in 1993 by independent journalist Joyce Washnik, Giftbeat is an ad-free, market-research monthly for independent retailers in the U.S., widely recognized as the 'bible' of the industry.

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With two highly-respected, self-published titles for independent lifestyle retailers, Kirkland is forging her own path in the market as an unabashed champion and advocate for small store owners. She has become one of North America's most highly sought-after thought leaders on the topic of independent lifestyle retailing, giving freely of her time and resources to numerous organizations and trades shows whose goals are to educate and inspire retailers. 

 

If you would like Erica to speak at your event, reach out to her directly today!  

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